Domain privacy services are marketed as private registration. The business owner's legal name, address, and contact data are substituted, not deleted. The substitution holds until it meets a court order, an ICANN dispute, or a registrar policy change.
Historical WHOIS archives compound this. A small business owner who enabled privacy years after initial registration has a historical public record that links their identity to the domain. Current WHOIS privacy does not reach archived data.
Hit 'Like' if that's not what private means to you, or comment on how it even qualifies.
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